Making Your Homepage Work for You
As much as we’re told not to do it, everyone still judges a book by its cover. In the wide world of the internet, your homepage is the equivalent. It’s the first thing the user sees when they search for you, which means it’s their first impression of your site; and sometimes it’s their first impression of your company as well. The average user spends about fifteen seconds on a page – fifteen seconds. So how can you capture their attention in that timeframe and keep them on your site?
•Organization: One of the worst things you can do to your website is enforce sloppy organization. If you want your audience to stay on your website and use your product or service, they need to be able to find what they’re looking for quickly – “quickly” being the key word. If they can’t find what they’re looking for in that fifteen seconds, they move on – most likely to your competitor’s’ pages. One great way to keep the homepage organized is a menu bar at the top of the screen; but you’ll want to make sure the drop-down options for each category make sense (e.g.: different services should be listed under the same “Services” category; all products should be listed under the same “Products” category; etc. – don’t mix and match).
•Layout: Layout is part creativity, part math. It creates a balance with headers, text, graphics, and backgrounds; too much of one can be overpowering and turns off a user to your site (you’ve seen what I’m talking about: a homepage that’s bedazzled in images so your brain fries itself trying to figure out which one to look at first; or worse – one that has almost no visual images and engulfs you in text). A solid layout on your homepage can be tweaked and reused on all of your landing pages, making a wholly cohesive look for your entire site which in turn makes it all the easier for a user to navigate.
•Color scheme: There’s a lot to consider when choosing a color scheme for your website; it’s the very first thing a user is going to notice. Most likely you’ll want to use your brand colors; but if your colors are bright and bold, you’ll want to balance them out with a neutral background (e.g.: if the main color in your logo is neon, don’t use it as the background for all of your text). One popular way to go is to use the 60/30/10 rule: use the primary color on 60% of the page/site, the secondary on 30%, and an accent color on the final 10%.
But most importantly, you’ll want to make sure the page represents you and your company well. A great layout is nothing without personality.
Tiny Orange offers professional, effective and affordable web design and digital marketing services in Cleveland, Ohio. Stop by and say hello! We’re flexible like that. Or, contact us to set up an appointment. We’re here to help your business thrive.
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